5 Squarespace SEO Fixes That’ll Help Your Website Get Found

Jul 16

You’ve launched your Squarespace site—cue the celebratory latte, dance break, or whatever fuels your creative fire. But now comes a common question: why am I not showing up on Google?

Don’t worry—you’re not alone. Search engine optimization (SEO) can feel like this mysterious techy mountain, but the good news? There are a few simple, totally doable things you can check off to boost your visibility and make sure your ideal audience can actually find you.

Let’s break it down.

1. Connect Google Analytics & Search Console

Before you dive into keywords or design tweaks, start by laying the foundation.

Google Analytics helps you track where your visitors come from and what they’re engaging with.
Google Search Console gives Google a direct line to your website—and submitting your sitemap ensures your pages are indexed properly.
It’s not flashy, but it’s essential. These tools give you behind-the-scenes data that helps you understand what’s working (and what isn’t) as your site grows.

2. Give Your Pages Purposeful Titles & Meta Descriptions

When your site appears in search results, your page title and meta description are what people see first. They’re like your digital welcome mat—so let’s make them inviting and strategic.

Here’s the quick formula:

Page titles: Clear, specific, and ideally under 60 characters

Meta descriptions: Brief summaries (under 160 characters) that include keywords and entice people to click

Pro tip: Instead of saying “Home” as your page title, try something more specific like “Custom Logo & Strategic Websites | Burtch Designs.”

3. Sprinkle Keywords Like Confetti (Strategically, Of Course)

Keywords are how your audience finds you, but they should never feel forced. Think about what your ideal client might search for—“Squarespace designer for wellness brands” or “custom logo design for creatives.”

Once you’ve got a few phrases in mind, work them into:

Your H1 heading
The first paragraph of your text
Subheadings (H2/H3)
Body copy, image alt text, and even your URLs

Just don’t overdo it. If it doesn’t sound natural when you read it out loud, tweak it.

4. Make Your Site Fast, Clear & Mobile-Friendly

Google pays attention to how your site performs—especially on mobile. A few things to keep in mind:

Compress images to reduce load time (under 500 KB is a good goal)
Use clean, readable fonts with good contrast
Simplify your navigation to about 4 links—no one wants to play hide-and-seek with your menu and feel completely overwhelmed with decision fatigue
Add a custom 404 page that feels on-brand (bonus points if it’s a little cheeky)

Your site should feel like an easy, enjoyable space to explore—on any screen.

5. Link Like a Pro

Linking doesn’t just help users—it helps search engines understand your content.

Add internal links between your pages and blog posts to guide visitors through your site
Update older blog posts with links to newer ones (and vice versa)
If you’re guest posting or collaborating with others, those external backlinks to your site can build credibility and help you rank better

Think of it as building a little web of trust and helpfulness— search engines love that.

Your SEO Glow-Up, One Step at a Time

Improving your Squarespace SEO doesn’t have to feel overwhelming. Even tackling just one or two of these tips can make a noticeable difference in how and where you show up online.

And if you ever find yourself wanting a second set of eyes (or a little extra support bringing your strategy to life), I’m always here to help.

Need help optimizing your site for search? Let’s chat.