How to Choose Brand Colors That Truly Connect
Before someone reads a single word on your website or social post, they’re already forming impressions based on what they see. The right palette can spark emotion, build trust, and create a sense of connection with your ideal clients. The wrong one? It can confuse, overwhelm, or push people away.
The Hidden Costs of a DIY Brand (and How to Avoid Them)
DIY branding might seem like a budget-friendly way to launch your business, but the hidden costs—lost time, wasted money, and missed opportunities—can hold you back from real growth. Here’s how to avoid the most common pitfalls and build a brand that actually supports your goals.
SEO Gets You in the Room. Branding Seals the Deal.
You’ve nailed the SEO basics and your site’s finally getting clicks—yay! But if those visits aren’t turning into inquiries, it might be time to look at your branding. SEO gets people through the door, but branding is what makes them stay (and say “yes!”). In this post, we’re breaking down how these two powerhouses work together to help you attract, impress, and convert your dream clients.
5 Squarespace SEO Fixes That’ll Help Your Website Get Found
Launched your Squarespace site but still not showing up on Google? You're not alone—and the fix might be easier than you think. We’ll break down 5 actionable Squarespace SEO tips to help boost your search visibility.
Why Every Small Business Needs a Strategic Website in 2025
If you’re running a small business in 2025, your website isn’t just a box to check—it’s your first impression, your lead generator, and your brand’s voice all in one.
But is it doing its job?
Why Brand Clarity is the Missing Piece in Your Sales Strategy (Even If You Have a Beautiful Website)
Is Your Brand Message Doing Its Job? Your brand message isn’t just a tagline—it’s the foundation of how your business connects with the world. A strong message attracts the right audience, builds trust, and makes your brand unforgettable.