Thoughtful, intentional branding that moves your business forward.
Branding isn’t just about aesthetics—it’s about strategy. Your brand and website should work for you, attracting the right clients, building trust, and positioning you as the go-to expert in your industry.
That’s where I come in. With a background spanning graphic design, technical training, brand strategy, and strategic web design, I bring a holistic approach to every project. I don’t just create logos, I help businesses like yours build a brand identity that’s elevated, cohesive, and designed to grow with you, and I carry that same intention into web design. I craft strategic websites for female entrepreneurs who are ready to charge their worth, connect with their audience, and show up with confidence.
Hi! I’m Jackie Burtch
I've always had a passion for color and design, but after my first typography class, I fell in love with letterforms and layout. With a natural eye for detail, it’s the little things that inspire me — hence the love of typography. After almost a decade in the corporate world, I started Burtch Designs to pursue joy, balance, and creativity.
When I’m not crafting a logo or deep in a custom website build, you'll find me soaking up all of my free time with my babies, my husband, and our dog. They’re my die-hard fans and my greatest adventures. We love adventures, big or small! I am always refreshed and energized by a new place, someone’s story, or a shared meal.
Let me create something beautiful to celebrate your story.
A designer who thinks like a business owner
Having worked with entrepreneurs, creatives, and service-based businesses, I know firsthand the struggles that come with DIY branding, inconsistent messaging, and websites that don’t convert. I take the overwhelm out of building your full brand presence—bringing together strategy, identity, and website design with clarity and intention.
When we work together, you get more than design stuff, you get a strategic partner who:
Understands how to bridge the gap between design and brand strategy
Crafts a visual identity that resonate with your dream clients and make an impact
Builds an intuitive, high-performing website experience that aligns with your vision and drives meaningful growth
The result? A cohesive brand and website that feel aligned, attract your ideal clients, and supports your business goals.
“My SEO improved and I had ideal clients scheduling to work with me within 1 month of my website going live.
Jackie is incredible at reading people and helping to communicate a company's impact and purpose. She created a beautiful website and logos for The Educated Pelvis that communicate my company's values, offerings and vibes!”
–Sam Parkhurst, The Educated Pelvis
My family is one of the primary reasons I began this journey. Therefore, I run my business with heart, connection, and empathy.
I often get asked if I always wanted to be an entrepreneur or had big dreams of building a business…in short, the answer is no. This sometimes has me feeling like an outlier among so many talented and driven female founders. I constantly remind myself that I am building something sustainable and meaningful that supports me and my family.
My journey into entrepreneurship is more of an evolution that just felt right… In 2019, I found myself in a part-time design role, a handful of freelance clients, and pregnant! I was unsure of where I wanted my career to take me, so when my corporate position asked me to go full-time, I politely declined, ramped up my freelance design and networking, and had my first baby boy. I slowly gained momentum with new businesses and found a good rhythm as a new mom and business owner. I happily discovered the work was providing a creative flow I had desperately been looking for in the corporate world!
I love collaborating and connecting with other women in business (bonus if you can relate the mom-level right now too). When you become a client, you get a lifelong cheerleader in addition to a thoughtful designer!
Resources & Networks:
These lovely women, fellow moms, and entrepreneurs have all brought connection, alignment, and growth to me & my business!
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A community for connecting purpose-driven service providers with the businesses and families that need them in Central Ohio.
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A city guide dedicated to supporting local businesses in Columbus, Ohio
Five years & counting!
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Brand Design
Web Design
“My experience with Burtch Designs was incredible.
Jackie was a calm and confident guide and had a thorough process that was both enlightening and shockingly therapeutic. As a therapist working within a specific niche, I had done a lot of work before starting my business to identify my ideal client, but Jackie's process took this so much deeper.
I cannot recommend her enough.”
–Sarah O’Donnell, Sonder Psychotherapy