STRATEGIC BRAND AND WEB DESIGN FOR SMALL BUSINESSES

Brand identity & website design that positions your business as the obvious choice

You've built something worth showing off — now let's make sure your brand and website show it. I help female founders ditch the DIY look that's quietly costing them leads and step into a custom logo and Squarespace website that gets them noticed from the very first click.

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A brand that feels like you. A website that works for you.

Thoughtful

•

Memorable

•

Intentional

•

Strategic

•

Thoughtful • Memorable • Intentional • Strategic •

Stand out from the competition and establish a strong online presence.

You're losing leads to competitors whose brands just look more credible, even if your work is better. You're not showing up online with the confidence your business deserves.

Digital displays featuring branding and web design for Flourish & Focus ADHD Services in Columbus Ohio.
Display of a laptop, tablet, and smartphone showing website and branding design for Spiral Path Counseling in Columbus Ohio.
Multiple electronic devices showing the rebrand for The Educated Pelvis in Columbus Ohio.
Soma Lab Fitness in New Albany Ohio brand and website shown on multiple devices including a smartphone, tablet, and laptop.
Book a Discovery Call
Meet the Designer

  • Branding

    A full-service approach to logo and brand identity, delivering everything you need for a cohesive and professional look.

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  • Brand & Web Design

    For those ready to level up with a full brand identity and Squarespace website to show up & show off confidenty!

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  • Web Design

    For the woman who already loves her brand, but needs clarity on how to showcase her unique POV online.

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  • Brand & Web Audit

    For the entrepreneur unsure of where to get started… A brand and website audit will help define your next steps.

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Cut through the noise with a brand that feels aligned with your business.

Confidently send clients to a website designed to intuitively connect with them.

Jackie Burtch sitting at a white desk with a silver MacBook laptop, a white mug with 'BURTCH DESIGNS' printed, a color swatch book, and a tablet.
Gold-colored coin with the words 'BURTCH DESIGNS' curved around the top edge.

Meet Jackie Burtch

Founder + Designer

I take my role as a graphic designer as seriously as I do my role as mama, wife, aunt, daughter, sister and friend. I show appreciation and respect to my clients through attentiveness and efficiency.

My approach to design is to understand the mission, values, and heart of the project along with the needs of your audience. With that foundation, the design that emerges is thoughtful and will speak to the right people.

Get to Know Me

A simple process to launch confidently

01.

Schedule a Free Call

We start with a conversation. You share your vision and goal and we figure out together, what your business actually needs.

02.

Collaborate & Strategize

This is where the work happens. We dig into your mission, values, audience, and the heart of what you're building. Design decisions don't get made until the strategy is solid because thoughtful design that speaks to the right people has to start there.

03.

Launch Confidently

You walk away with a brand and website you're genuinely proud to share, one that cuts through the noise, connects with your ideal clients intuitively, and represents exactly where your business is going.

T E S T I M O N I A L S

T E S T I M O N I A L S

  • “Jackie is professional, smart, intuitive, meticulous, responsive, calm, and friendly. She is cool, calm, and collected in the best way, putting me at ease with her flexibility and great workflow. I didn't feel overwhelmed as she broke down the steps, making the process smooth and manageable.”

    –Kate Vessels, Flourish & Focus ADHD Services

    View Case Study

  • “Jackie is incredible at reading people and helping to communicate a company's impact and purpose. A full rebrand & website update was such a valuable investment. My SEO improved and I had ideal clients scheduling with me within 1 month of my website going live.”

    –Dr Sam Parkhurst, The Educated Pelvis

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  • “Working with Jackie was one of the best things I have done for myself and my business in quite some time. As a therapist working within a specific niche, I had done a lot of work before starting my business in 2022 to identify my ideal client. Jackie's process took this so much deeper.”

    –Sarah O’Donnell, Sonder Psychotherapy

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  • “Investing in my brand and website was well worth it. Jackie helped clarify my brand story and build a site that clearly communicates what sets me apart. She helped me build a brand and website that resonates deeply with who I am and clarified what sets me apart in my business.”

    – Emily Hanlon, Spiral Path Counseling

    View Case Study

Recently celebrated client launches:

  • Brand: Bley Hack Fine Art

  • A laptop on a white shelf displaying a website about health and vitality, flanked by a green succulent plant on the left and decorative objects including a glass jar with a wicker cover and a white abstract sculpture on the right.

    Brand + Web: GOZA Wellness

  • Brand + Web: Wonderline Creative

  • A black laptop on a white sofa displaying a website with Soma Lab website, with a sheer curtain in the background and a red blanket draped over the sofa.

    Brand + Web: Soma Lab Fitness

  • Brand: Bakes by Lo

  • A workspace with a laptop displaying a website, a stack of books, a pink glass, a vase with white flowers, a framed picture on the wall, and a plain white wall.

    Brand + Web: Whispr Strategic Marketing

  • Logo for Spiral Path Counseling with a purple spiral icon and purple text on a light purple background.

    Brand + Web: Spiral Path Counseling

  • Brand + Web: Collective Beauty

  • Brand: Peak Financial Wellness

  • Website: Lovely Arrows

Burtch-WebsiteFreebie copy.jpg

Want a brand that feels like you and pulls in the right people?

Download “Building a Thoughtful Brand” toolkit for a quick, clear look at how we work (and why clients love the process).

Inside, you’ll get a simplified brand checklist plus one easy exercise to clarify your mission, vision, and values, so you can show up with more confidence and consistency.

A woman with shoulder-length wavy hair, wearing a beige blazer, cream sweater, long dark green skirt, and nude high heels, holding a silver MacBook, standing against a plain white background, smiling and looking to her left.

As seen in The Scout Guide

The Scout Guide logo

Creative
Reflections Blog

Read about what I’ve learned along the way, including how to connect your visuals, voice, and strategy to create a brand that’s aligned and built to grow.

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O N T H E B L O G

O N T H E B L O G

Your business is too good to be held back by a DIY brand.

You've built something worth showing off. Let's make sure your brand and website say that from the very first click.

Schedule a Call