You already know something about your brand isn't quite working. You just don't know exactly what or where to start.
The Burtch Designs Brand & Website Audit gives you a clear, honest, expert answer to both.Your brand is more than a logo. It’s the story you tell.
You've been showing up. You've been putting in the work. But when someone lands on your website, something isn't quite clicking — and you can feel it even if you can't name it.
The Burtch Designs Brand & Website Audit gives you a clear, honest, expert answer to both questions: what's holding your brand back and exactly where to start fixing it.
What you walk away with…
No fluff. No vague suggestions. Just a clear picture of where your brand stands and a prioritized plan for what to do next.
A written breakdown of your brand and website — what's working, what isn't, and why it matters
A 15–20 minute recorded video walkthrough so nothing gets lost in a document
A clear, prioritized action plan so you know exactly what to fix first — and what can wait
Audits are completed within 5 business days. I take on a limited number each month to make sure every audit gets the full attention it deserves.
This is for you if…
• Your website has been "good enough for now" for longer than you'd like to admit
You're getting traffic but not inquiries — and you don't know why
• Something about your brand feels off but you can't quite put your finger on it
• You've been avoiding sending people to your site because you already know it's not doing you justice
• You're thinking about a rebrand or website update and want expert eyes before you invest
You can take their word for it…
What the audit covers
Visual & Brand Identity
Your logo, color palette, typography, and overall brand consistency — evaluated for cohesion, intentionality, and whether your visuals are communicating what you actually want them to.Messaging & Positioning
How clearly your brand communicates what you do, who it's for, and what makes you different. Does your copy speak to the right person — or is it talking about you instead of to her?User Experience & Navigation
How someone actually moves through your site — what's easy, what's confusing, what's making her leave before she ever reaches out.Conversion & Engagement
Where your brand and website are losing people — and specific, actionable ways to fix it so the right clients find you, stay, and reach out.
How it works
Step 1: Book & Complete Your Intake
After booking, you'll receive a short questionnaire covering your business, your goals, your ideal client, and your biggest challenges. Share your website URL and social links and you're done.
Step 2: Jackie Reviews Everything
Your brand and website get a full strategic review — visual identity, messaging, user experience, and conversion factors. This isn't a template checklist. It's a real, eyes-on evaluation of your specific brand.
Step 3: You Receive Your Audit
Within 5 business days you'll receive a written report and a recorded 15–20 minute video walkthrough — with clear, prioritized next steps so you know exactly where to focus.
If you decide to move forward with a full brand or website project, your $250 audit fee is applied directly to your investment.
Most business owners are too close to their own brand to see it clearly. You built it. You know every page, every section, every decision that went into it. Which means you can't experience it the way a new visitor does — the person who lands on your site with zero context and decides in seconds whether to stay or go.
That outside perspective is exactly what the audit provides.
Not a template evaluation. Not a generic checklist. A real, strategic, expert review of your specific brand — from someone who has built and evaluated hundreds of them.
Why this works
Take the first step toward a stronger business, online presence and conversion-driven messaging.
Still have questions?
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The audit covers your brand and website regardless of platform. The strategic feedback applies everywhere.
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You'll receive your completed audit within 5 business days of submitting your intake form.
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The $250 audit fee comes directly off your project investment — so it's never money lost.
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No. A consultation is a conversation. The audit is a deliverable — a written report, a recorded video, and a clear action plan that's yours to keep and implement whether we work together or not.
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That's exactly who this is for. The audit tells you where you stand right now and what the most impactful next steps are — so when you are ready, you're not starting from scratch.
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ChatGPT can give you a general framework for what a brand audit should cover. What it can't do is actually look at your brand the way a potential client does — with real design expertise, real market context, and the experience that comes from building and evaluating hundreds of brands that actually convert.
An AI audit tells you what brand strategy principles say should be true. This audit tells you what's actually true about your specific brand, your specific audience, and the gap between where you are and where you need to be.
If you want a checklist, ChatGPT is free. If you want to know what's actually holding your brand back and exactly what to do about it — that's what this is for.