Identifying your ideal client
Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.
Branding as a relationship
Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
Building brand recognition
Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.
Get unstuck on investing in good branding
It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.
Unlock your brand’s full potential with custom branding
Investing in custom branding can be a game-changer for businesses looking to stand out from the competition and build lasting customer relationships.