Burtch Designs 3/19/24 Burtch Designs 3/19/24

Identifying your ideal client

Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.

Burtch Designs 2/12/24 Burtch Designs 2/12/24

Branding as a relationship

Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!

Burtch Designs 1/9/24 Burtch Designs 1/9/24

Thoughts on a fresh start

Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.

Burtch Designs 10/24/23 Burtch Designs 10/24/23

Building brand recognition

Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.

Burtch Designs 9/19/23 Burtch Designs 9/19/23

Get unstuck on investing in good branding

It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.