Why Your Brand Needs a Yearly Check-Up (Just Like You Do)
Your business has grown—but has your brand kept pace? If your website feels dated, your messaging feels off, or you’re not attracting the right clients, it’s time for a check-in. A brand and website audit helps you spot small cracks before they grow, so your brand stays aligned with the business you’ve built.
Why Consistency Builds Trust
Brand consistency isn’t just about looking polished—it’s about building trust at every touchpoint.
In this post, we explore why consistency in visuals, voice, and presence creates a stronger connection with your audience, and how to actually achieve it in a way that feels aligned and doable.
How to Choose Brand Colors That Truly Connect
Before someone reads a single word on your website or social post, they’re already forming impressions based on what they see. The right palette can spark emotion, build trust, and create a sense of connection with your ideal clients. The wrong one? It can confuse, overwhelm, or push people away.
SEO Gets You in the Room. Branding Seals the Deal.
You’ve nailed the SEO basics and your site’s finally getting clicks—yay! But if those visits aren’t turning into inquiries, it might be time to look at your branding. SEO gets people through the door, but branding is what makes them stay (and say “yes!”). In this post, we’re breaking down how these two powerhouses work together to help you attract, impress, and convert your dream clients.
The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!