Burtch Designs 6/18/24 Burtch Designs 6/18/24

Color Psychology: How to Choose an Intentional Brand Color Palette

Color is one of my passions, and in addition to the help I can provide in a consultation, I wanted to share some key ways to select colors that resonate with your target audience so you can understand it all a bit more (and maybe even DIY on occasion).

Burtch Designs 5/14/24 Burtch Designs 5/14/24

Demystify mission statements

Identifying mission statements is a key part of Burtch Designs’ work, and I’ve come to love them. Click to find out the six aspects I focus on… spoiler alert: they include the idea that just because your mission statement is great doesn’t mean it should never change (that’s an easy one to forget)!

Burtch Designs 4/16/24 Burtch Designs 4/16/24

Spring clean your website

A lot like the refresh your home needs to shake off the tail end of winter and get ready for maybe even a guest to stop by, the virtual cobwebs need attention too. And it doesn’t have to be all-consuming… you can make sure your online home is ready without spending too much time (or money).

Burtch Designs 3/19/24 Burtch Designs 3/19/24

Identifying your ideal client

Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.

Burtch Designs 2/12/24 Burtch Designs 2/12/24

Branding as a relationship

Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!

Burtch Designs 1/9/24 Burtch Designs 1/9/24

Thoughts on a fresh start

Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.