Train Bold. Live Wild:
Refreshing the Jen Brown Fitness Brand
Some projects feel like more than design work—they feel like breathing life into a vision. Refreshing the Jen Brown Fitness brand was one of those moments. Jen already had her logo, but she needed a full system and strategy that would bring her energy and mission to life. Together we created a custom color palette rooted in earthy, bold tones, strong but approachable typography, and a set of brand icons and patterns that add grit and movement to her visuals. These pieces gave her brand a unified look while leaving plenty of room for personality and flexibility.
Finally, we redesigned the site itself to be an authentic digital home for Jen Brown Fitness. With new photography showcasing Jen in her element, bold messaging that immediately captures her mission—Train Bold. Live Wild.—and a layout that makes it easy to explore her online and in-person training, the new site doesn’t just look good, it feels like Jen. Strong, approachable, and unapologetically authentic, the brand now meets her clients where they are and invites them into something bigger than just a workout plan.
We also took a step back to rethink the strategy behind her programs. Jen’s coaching had evolved into something bolder and more community-driven, but her program names didn’t reflect that yet. Through our work together, we renamed and restructured offerings so they feel aligned, clear, and true to the grit and freedom Jen inspires in her clients. This strategic layer became the backbone of her new website, ensuring visitors not only understood her services but also felt invited into a movement.
–Jen Brown, Jen Brown Fitness
