Kristin had already re-designed her own logo (with her gorgeous calligraphy skills, of course), and I stepped in to help her expand that vision into a full, cohesive brand identity. Together, we built out alternate logos and marks, crafted a custom color palette, paired fonts that complement her hand-lettered style, and developed a brand pattern that carries her artistry across every detail. My role was to make sure she had everything she needed to use her designs with ease… Every file in every brand color, prepped and ready for wherever her business takes her.

The last piece of the puzzle was her website. Kristin’s work is playful, romantic, and unforgettable, so her site needed to feel the same way. We reimagined her online home to be both inspiring and functional, making it easy for clients to explore her services, book custom projects, and see the artistry that sets her apart. The finished site reflects the creativity and joy Kristen brings to everything she does, giving her a polished digital presence that matches the magic of her in-person work.

It was such an honor to collaborate with Kristin and give Lovely Arrows Designs the brand foundation and website it deserves!