The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!
How to find the right stock photos for your website
Stock photography often gets a bad rap for being stereotypical, forced and downright cheesy. Let's talk about how to select images for your website and some free sites that are a treasure trove of modern, authentic images that will elevate your website and resonate with your audience.
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.
Beyond aesthetics–Your website’s gotta work!
It’s easy to get caught up in the visuals... But focusing only on appearances is like an author solely spending time on their book cover.
Brand Clarity: 10 things to ask yourself
With brand clarity, you are more able to craft thoughtful messaging in each aspect of your marketing. You can differentiate yourself in the market—and cement your place in it. And lastly, you’re able to pinpoint how to appeal to your ideal client.