Spring clean your website
A lot like the refresh your home needs to shake off the tail end of winter and get ready for maybe even a guest to stop by, the virtual cobwebs need attention too. And it doesn’t have to be all-consuming… you can make sure your online home is ready without spending too much time (or money).
Identifying your ideal client
Your ideal client is the VIP you'd love to work with—someone vibing with your brand and loving what you offer. They're not just customers; they’re actively getting the word out about how awesome you are. And the feeling is mutual; there’s a synergy there.
Branding as a relationship
Imagine your brand as a relationship – with your audience as the partner. Without customers, your business simply wouldn't exist!
Thoughts on a fresh start
Thinking about how your energy (and your business’ energy) can be affected by how you feel about your branding – and vice versa – felt like just the topic for my note to you this first month of 2024.
Building brand recognition
Let's talk about brand recognition! My favorite example of how brand recognition works is when I see my three-year-old, who obviously can't read yet, identifying which of his cars are Hot Wheels and which are not.
Get unstuck on investing in good branding
It’s a familiar feeling to many – myself included. And whether or not we can identify branding as a potential unlock, the idea of getting started with branding work can just feel like a bit much.