Brand & Web Design for Small Businesses
For the business owner who's done the DIY and is ready to show up with a brand and website that actually work—built with strategy, built to last, and built to sound and look like you.
Right now, your brand feels… off.
Your ideas are there, but they’re not translating. Your services feel harder to explain than they should be. And your website doesn’t match the quality of what you offer. You’ve outgrown what you’ve DIY’d—but you’re not sure what comes next…
This is where everything clicks.
We take what feels scattered and turn it into something intentional: Clear messaging, cohesive visuals, and a brand and website that finally feel like you. Not just something that looks good—but something that works.
This is the most complete design experience I offer.
It starts with strategy and ends with a website built to work for your business, and everything in between creates a foundation that lasts long after we’re done.
You're not getting a logo and a template. You're getting a fully developed brand & custom Squarespace website designed around it, so the whole thing makes sense from the first impression.
This is for the business owner who's serious about getting this right!
You’re done guessing and piecing things together.
You’re ready for a brand that’s intentional, aligned, and built to attract the right clients—and convert them.
I've helped founders at every stage—brand new businesses and established ones that had simply outgrown their early branding—walk away with something they're genuinely proud to put in front of people.
What makes this different isn't just the deliverables. It's that strategy leads every decision. Your brand isn't built on gut feeling or what looks trendy right now. It's built around your business, your audience, and where you're headed.
“My SEO improved and I had ideal clients booking within one month of my website going live. Jackie translated my business into a brand that clearly communicates my impact and purpose.”
— Dr Sam Parkhurst, The Educated Pelvis
Here's what usually happens… someone gets a logo made, then figures out the website later, then tries to pull in some brand colors, then realizes nothing quite matches and the whole thing feels a little off but they can't figure out why.
That disconnect is the problem. When your brand and website are built separately, they look separate. And when things look separate, it's harder for people to trust you. This package solves that by building everything together, from the start, with one clear strategy running through all of it.
“Investing in my brand and website was well worth it. Jackie helped clarify my brand story and build a site that clearly communicates what sets me apart. She helped me build a brand and website that resonates deeply with who I am and clarified what sets me apart in my business.”
– Emily Hanlon, Spiral Path Counseling
01 Brand Strategy + Visual Identity
We start with strategy first, so your brand is built with purpose. Then we bring it to life through custom fonts, colors, logos, supporting marks, and a brand guide that keeps everything feeling clear and cohesive.
02 Custom Squarespace Website Design
Your website should reflect the level of business you’ve already built. We design a custom, responsive Squarespace site that feels polished, easy to use, and ready to turn the right visitors into real inquiries.
03 On-Page SEO Foundations
We set your site up with the essentials that help the right people find you. That includes page titles, meta descriptions, image optimization, header structure, and redirects where needed.
04 Easy Communication + Post-Launch Support
You will not be left guessing your way through the process. We keep communication simple and organized, with training videos and resources to support you through launch and beyond.
Designed for Female Founders
This is for entrepreneurs who want to design a brand identity from start to finish. We will work with you to identify your mission statement, brand values, study competitors, and design a stunning brand that helps you attract your ideal audience.
River Birch:
Brand Package
✓ A brand identity that reflects where your business is headed.
✓ Clean, versatile logo built to last.
✓ Fonts and colors that feel memorable.
✓ Clear customer journey from first click.
✓ SEO foundations that help the right people find you.
✓ User-friendly site built for access & ease.
Frequently Asked Questions
Do I need to know what I want before we start?
No—that's what the strategy session is for. We figure it out together before anything gets designed.
What if I already have a logo or a website?If what you have isn't working or no longer fits your business, we start fresh. This process is built to give you something that actually holds up.
How long does this take?Timelines vary by project, but you'll know exactly what to expect before we begin. This isn't something that gets rushed.
Do I have to use Squarespace?This package is built specifically around Squarespace—it's a platform I know well and trust for its ease of use, especially when you want to be able to manage your own site after we're done.
What if I need more than what's included?There's always the option to add on. We can talk through what else might make sense for your business before or during the process.
Will this help me get more clients?A brand that's built with strategy and a website that's designed to convert—yes, that combination makes a real difference in how people find you, perceive you, and decide to work with you.
Not sure where to start?
Are you a busy entrepreneur wondering if it’s time for a rebrand or website update? I’ve created a tailored brand and website audit just for you. This audit is the perfect starting point to assess your online presence, especially if you’re not consistently attracting your ideal clients.