Brand Design for Female Founders Ready for Their Next Era
Custom logo design and creative branding that reflects who you actually are right now and where you're taking your business next.
This isn't about making things pretty.
It's about making your brand work.
I come to every project as both a designer and a business owner. That means your brand won't just look good—it'll be built with real strategy behind it, designed to grow with you.
A full creative rebrand experience because you deserve more than just a logo file dropped in your inbox.
You'll leave with a complete visual identity: custom logo, color palette, typography, and brand elements that all fit together and actually make sense across your business.
This is for you if:
Your brand feels like it belongs to a version of your business you've already outgrown
You DIY'd your logo and visuals, and it shows
The right clients aren't finding you—or aren't taking you seriously when they do
Your business has grown, but your brand is still stuck in year one
And you're ready for:
A brand that actually feels like you
Showing up online without cringing
A polished, consistent presence across everything
Clients who see your value before you even get on a call
I've worked with female founders across a lot of different industries—therapists, birth workers, creatives—helping them build brands that match the level they're already operating at.
This isn't design theory. It comes from real experience building businesses and understanding what actually makes a brand hold up over time.
Silver Birch:
Branding Package
Brand development for founders ready to leave behind an outdated or DIY brand. This full-service package delivers more than a logo, building a cohesive visual identity that supports how you want your business to be seen.
Strategy Session
Brand Strategy document with competitor research, audience persona, brand voice, mission and values
Primary logo
Secondary logo
Alternate mark/s (1-3 variations)
Comprehensive brand style guide with colors and font selections
Launch graphics
Business card design
Email signature
+ The option to add-on additional branding elements or collateral
“Jackie’s process took my branding so much deeper—it was both enlightening and shockingly therapeutic. One of the best things I’ve done for myself and my business.”
— Sarah O’Donnell, Sonder Psychotherapy
Most branding ends at a logo…
You get a handful of files, a "good luck," and no real direction for what to do next. And that's exactly where things fall apart because a logo alone isn't a brand. It's how everything works together that makes the difference.
That's what this process is built around: a brand you can actually use, that holds together, and that was thought through from the beginning.
01
Discovery Call
03
Brand Roadmap
02
Strategy Session
04
Logo Design
05
Brand Guide
“I couldn’t figure out how to unify my services under one clear message—and Jackie nailed it. You challenged me to think bigger and truly understood my vision.”
— Erin McCaffrey Crespo, Thrive Doula Services
Designed for Female Founders
This is for entrepreneurs who want to design a brand identity from start to finish. We will work with you to identify your mission statement, brand values, study competitors, and design a stunning brand that helps you attract your ideal audience.
✓ A brand roadmap with brand mission, vision, values and brand tone.
✓ A brand identity that reflects where your business is headed.
✓ Clean, versatile logo built to last.
✓ Fonts and colors that feel memorable.
✓ Brand guide to help you stay consistent.
Frequently Asked Questions
Do I need to have everything figured out before we start?
No. You don't need all the answers—figuring that out together is part of what we do.
What if I already have a logo?
If it no longer reflects your business, we start fresh and build something that does.
How do I know if I'm ready?
If your brand feels like it's getting in the way instead of helping you move forward, you're ready.
Will this help me get more clients?
Your brand shapes how people perceive you before you ever speak to them. This work helps you attract clients who align with where you're going—not where you started out.
“Jackie took what felt like a jumbled mess of ideas and turned it into a brand that represents everything I wanted—warm, meaningful, and anything but generic. I immediately cried when I saw it.”
– Ashley Germann, Modern Motherhood Therapy
Not sure where to start?
Are you a busy entrepreneur wondering if it’s time for a rebrand or website update?
I’ve created a brand and website audit just for you. This audit is the perfect starting point to assess your online presence, especially if you’re not consistently attracting your ideal clients.