Brand Design for Female Founders Ready for Their Next Era
Custom logo design and branding that finally reflects where you are and where you're headed.
The brand foundation everything else gets built on.
Your brand needs to make sense. That's why we start with strategy every time — digging into your business, your audience, and what makes you different before anything gets designed. Everything that follows is built on that foundation.
For the business owner who knows something needs to change.
You're ready for a brand that reflects who you've actually become — not who you were when you first started.
The right clients,
consistently.
A strategically built brand filters out the wrong fit and draws in the clients who are already aligned with your value and ready to invest in it.
A brand worth
talking about.
When your brand is built with intention, people remember it and refer it. Your best clients become your best marketing.
The confidence to charge more.
When your visual presence finally reflects the quality of your work, raising your rates stops feeling like a risk and starts feeling like the obvious next move.
TESTIMONIALS
“I couldn’t figure out how to unify my services under one clear message—and Jackie nailed it. You challenged me to think bigger and truly understood my vision.”
— Erin McCaffrey Crespo, Thrive Doula Services
“Jackie took what felt like a jumbled mess of ideas and turned it into a brand that represents everything I wanted—warm, meaningful, and anything but generic. I immediately cried when I saw it.”
– Ashley Germann, Modern Motherhood Therapy
“Jackie’s process took my branding so much deeper—it was both enlightening and shockingly therapeutic. One of the best things I’ve done for myself and my business.”
— Sarah O’Donnell, Sonder Psychotherapy
“I am so happy with the whole experience; I loved the timeline defined at the beginning, so I could know when to expect designs; I love that you delivered when you said you were going to. Bringing in a professional for branding really make a difference.... you can't squeak by with a Canva brand forever; get it done right.”
– Bley Hack, Bley Hack Fine Arts
When you work with Burtch Designs,
you can expect…
A brand built around who you actually are and where you're actually headed
A designer who listens first and designs second
Strategy behind every design decision so the whole thing works together with intention
The confidence to show up everywhere your ideal client finds you and know it looks the way it should
This process looks like…
What’s included?
⭑
Strategy session and brand roadmap with competitor research, audience persona, brand voice, mission statement & brand values
⭑
Launch graphics for social, business card design, and an email signature
⭑
Primary and secondary logos as well as brand marks, plus a comprehensive brand style guide with colors and fonts
⭑
All brand files organized & delivered in every brand color variation and file type you might need
Featured Client: Bakes by Lo
“Jackie made me love my logo and branding again! She took her time getting to know me and my business, what I wanted to convey to my customers, and ended up creating the most thoughtful, beautiful, and timeless set of brand guidelines and logos for me. I've never been truly proud of my brand but now I am so excited to share what she's created!”
Bakes by Lo isn't just a bakery. She's a staple in the community, the kind of small business that people line up for, gift to people they love, and talk about like it's a secret they're proud to share. When Laura came to Jackie, she had built something genuinely beloved. She just needed her brand to finally reflect it.
All your questions, answered.
Got more questions? Make sure to schedule a free discovery.
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No—that's what the strategy session is for. We figure it out together before anything gets designed.
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If what you have isn't working or no longer fits your business, we start fresh. This process is built to give you something that actually holds up.
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Timelines vary based on availability, scheduling, and client feedback. A branding project typically takes 4 to 6 weeks from kickoff to final delivery.
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The River Birch package combines brand identity and a custom Squarespace website into one cohesive experience. If you know you want both, that's where to start.
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There's always the option to add on. We can talk through what else might make sense for your business before or during the process.
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A brand built with strategy behind it changes how the right people perceive you before you ever say a word. That shift in perception is what makes attracting better clients feel less like a hustle and more like a natural result.
Where corporate-level thinking
meets small business heart.
I've helped founders at every stage — from day-one launches to established businesses that have outgrown their early Canva era. Every project is rooted in the same thing: a real understanding of your business, your audience, and where you're taking it. The result is a brand built around something real.
