How to find the right stock photos for your website
Stock photography often gets a bad rap for being stereotypical, forced and downright cheesy. Let's talk about how to select images for your website and some free sites that are a treasure trove of modern, authentic images that will elevate your website and resonate with your audience.
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.
Beyond aesthetics–Your website’s gotta work!
It’s easy to get caught up in the visuals... But focusing only on appearances is like an author solely spending time on their book cover.
Brand Clarity: 10 things to ask yourself
With brand clarity, you are more able to craft thoughtful messaging in each aspect of your marketing. You can differentiate yourself in the market—and cement your place in it. And lastly, you’re able to pinpoint how to appeal to your ideal client.
Color Psychology: How to Choose an Intentional Brand Color Palette
Color is one of my passions, and in addition to the help I can provide in a consultation, I wanted to share some key ways to select colors that resonate with your target audience so you can understand it all a bit more (and maybe even DIY on occasion).
Demystify mission statements
Identifying mission statements is a key part of Burtch Designs’ work, and I’ve come to love them. Click to find out the six aspects I focus on… spoiler alert: they include the idea that just because your mission statement is great doesn’t mean it should never change (that’s an easy one to forget)!