Crafting Your Brand Messaging Framework: A Guide for Entrepreneurs
Is Your Brand Message Doing Its Job? Your brand message isn’t just a tagline—it’s the foundation of how your business connects with the world. A strong message attracts the right audience, builds trust, and makes your brand unforgettable.
Designing a website that connects with your audience
Your website is more than just a digital space—it’s your brand’s first impression. If it’s not attracting the right people or feeling like you, it might be time for a refresh. In my latest blog post, I’m sharing simple, strategic ways to design a website that truly speaks to your audience.
The Power of Rebranding
Is your brand still the right fit for your business? Rebranding is more than a new look—it’s a chance to realign with your goals and connect more deeply with your audience. In this post, we walk through 7 essential steps to help you refresh your identity, tell your story, and roll out your rebrand with confidence.
How I got here… plus, a few of my favorite things
Five years ago, Burtch Designs was just a spark of an idea that I could craft a life around work instead of working to live my life. I wanted to create something beautiful and meaningful. This month, I’m incredibly proud to hit the five-year mark with my business!
How to find the right stock photos for your website
Stock photography often gets a bad rap for being stereotypical, forced and downright cheesy. Let's talk about how to select images for your website and some free sites that are a treasure trove of modern, authentic images that will elevate your website and resonate with your audience.
Elements of a supportive brand guide
We believe a brand encompasses the heart and soul of your business. And because it covers so much, we create brand guidelines that help to support every decision and touchpoint your brand might face.