From freelancer to a fully recognized brand that means business
How Lindsay Ivancic launched Bodhi Copy Co with a cohesive identity that matched the quality of her work.
Brand Essence: Bold. Elevated. Welcoming.
Brand Elements: Logo, color palette, font system, social graphics, and ShowIt website.
A talented copywriter ready for her next chapter
Lindsay Ivancic had built a real track record as a copywriter and content strategist serving service-based businesses in Columbus, Ohio. But when it came time to step into a new business name and a bigger vision, her brand didn't yet exist — and a blank slate, while exciting, is also a lot of pressure to get right.
She needed more than a logo. She needed a complete identity that would signal credibility to her ideal clients, give her confidence to show up consistently, and create a foundation her business could grow into.
What "starting fresh" actually requires
Rebranding under a new name isn't just a cosmetic update — it's a strategic decision that touches everything. Without a strong visual identity in place from day one, businesses risk inconsistency across platforms, a disconnect between their work and their presentation, and the time drain of making it up as they go.
Strategy before style
The process started with deep discovery — questions designed to surface not just what Bodhi Copy Co should look like, but what it should stand for. What's the vibe? Who's the client? What feeling does Lindsay want someone to have the moment they land on her site?
With that strategic foundation in place, every design decision had a reason behind it. The result: a brand essence of Bold. Elevated. Welcoming. — and a visual system built to carry that feeling consistently everywhere.
Everything shifts when your brand matches your work
Lindsay launched Bodhi Copy Co with a complete identity — not a placeholder. Every detail, from her email signature to her social graphics, spoke the same language. She could show up confidently from day one without worrying about the parts of her brand she hadn't gotten around to yet.
Lindsay Ivancic
“Jackie was thorough in the initial discovery phases and asked questions that force you to really think about what your brand stands for and the vibe you want to put out in the world. Her attention to detail, thoughtful questions, and expert design insight led to a smooth website redesign process that I couldn’t be happier with. She also considered all of the small details that are often put on the back burner by busy business owners like email signatures, business cards, and social templates. Lastly, she’s just so EASY to work with. Jackie is personable and a great communicator - becoming a fast friend in the redesign process.”
Why this matters
When your brand reflects the care you put into your work, everything shifts.
You stop second-guessing how you show up.
Your audience understands your value faster.
And your business has room to grow—without outgrowing your brand.
