Branding & Squarespace Web Design for a Space Planning Business
When Erin of elh&co came to Burtch Designs, she had built something real… but her visuals, messaging, and website weren’t fully supporting that growth. The pieces existed, but they weren’t working together to clearly communicate her value or attract the right clients.
That’s where we started.
Brand Essence: Professional. Organized. Approachable.
Brand Elements: Logo, color palette, font system, re-brand social graphics, and website.
Getting clear before getting visual
Before anything was designed, we slowed things down and got intentional.
Through a deep strategy process, we clarified:
Who she actually wanted to work with
How she wanted her brand to feel
What made her different
This step is often overlooked—but it’s the reason the rest works. Because a website can’t convert if the message behind it isn’t clear.
Building a brand that feels aligned
From there, we translated that clarity into a cohesive visual identity—one that felt like a natural extension of her business, not a disconnected “design layer.”
Every choice, from typography to color to layout, was made to:
Reflect her personality
Build trust with her audience
Position her as established and credible
Not just pretty… but purposeful.
Bringing it to life through her website
Then came the piece that ties everything together: the website.Using a strategic, step-by-step process, we built a site that didn’t just showcase her work—but guided her audience.
Her new website:
Clearly communicates what she does and who it’s for
Leads visitors toward inquiry and action
Feels elevated, cohesive, and easy to navigate
Instead of a site she hesitated to share, she now has one she’s proud to send clients to.
The real transformation
This wasn’t just a visual upgrade.
It was a shift from: Second-guessing → clarity
Piecing things together → having a cohesive system
Hoping it resonates → knowing it does
When your brand and website are aligned with your business goals, everything else gets easier!
Erin Hoge
“When I originally found Burtch Designs what I loved about her work was that every logo she created was unique. That is what she provided me also. A logo that is unique, clean, updated and the absolute right fit for elh&co. As Jackie created the website she was able help me clarify the exact services that we offer as well as to nail down the overall process of working with elh&co. Jackie not only offers fantastic branding & websites, she is a wonderful person who really wants your company to succeed.”
Why this matters
When your brand reflects the care you put into your work, everything shifts.
You stop second-guessing how you show up.
Your audience understands your value faster.
And your business has room to grow—without outgrowing your brand.
