Rebrand of Thrive Doula Services
Shortly after Erin McCaffrey Crespo (APRN, CD(DONA), CLC) helped me bring my second baby boy into the world, she reached out to schedule a call about updating her brand. She was adding birthing education to her breadth of services and wanted a brand that fit all three facets of her evolving (and thriving!) brand - education, doula, and lactation. This was (appropriately) the first brand I worked on after returning from my maternity leave and I think she would agree - It was a huge success and resonated with her potential clients.
R E D E F I N I N G T H E B I R T H I N G S P A C E
dou•la (v)
guiding before, during, and after baby
promising educational, physical, and emotional support
Birth support for everyone.
Erin McCaffrey Crespo
“Seamless, professional, thought-provoking and fun!
I couldn’t figure out how to unify my services under one clear message, and you nailed it. Working with you was so pleasant and fun. You instinctively got what I was going for and challenged me to think bigger. I would highly recommend you to anyone looking for help!”
Why this matters
When your brand reflects the care you put into your work, everything shifts.
You stop second-guessing how you show up.
Your audience understands your value faster.
And your business has room to grow—without outgrowing your brand.
