Elevated Charcuterie Brand & Web Design
Crafted Nibbles: Client Case Study
Crafted Nibbles started as something deeply personal.
A mother-daughter duo turned a hard season into something beautiful. What began as a single social media post quickly grew into a business rooted in creativity, community, and connection.
Their charcuterie wasn’t just food. It was an experience. Thoughtful. Joyful. Meant to bring people together.
But as the business grew, their brand and website weren’t keeping up.
The Burtch Designs Process
The challenge
They had momentum.
They had a strong product.
They had a loyal community.
What they didn’t have was a brand and website that reflected that level of care.
Their online presence felt pieced together
It didn’t fully capture their personality
And it wasn’t making it easy for customers to understand, trust, and purchase.
They needed something that felt like them and supported where they were headed next (opening a store front in Baton Rouge, Louisiana).
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The approach
We focused on bringing clarity, confidence, and warmth into every piece of the brand.
Not just making things “look better”—but making them feel aligned and easy to use.
Together, we:
Refined their visual identity to reflect their personality and story
Created a cohesive, elevated brand that still felt approachable
Designed a Shopify website that guides users naturally
Every decision came back to one thing:
How do we make this feel as thoughtful as their product?
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The result: A brand & Shopify website they’re proud to share
Something that finally matches the experience they create in real life. Now, when people land on their site, they immediately feel:
The warmth behind the business
The quality of what they offer
The ease of working with them
And most importantly—they feel confident hitting “order.”
Michelle Anderson
“Jackie was a joy to work with from the very start. Being a new business owner, it was great to have an expert provide knowledge and resources to not only define our brand but make it a memorable one. One thing that is extremely important to me when working with others is customer service, Jackie, was exceptional there was never an email or question that went unanswered. She went above and beyond to help us feel prepared, confident, and comfortable with the process.”
Valencia Anderson
“I could not be happier with our complete brand makeover! It genuinely showcases our personality. We highly recommend Jackie if you are looking for any branding services.”
Why this matters
When your brand reflects the care you put into your work, everything shifts.
You stop second-guessing how you show up.
Your audience understands your value faster.
And your business has room to grow—without outgrowing your brand.
